Over the years, Woody Allen has protected the use of his image, such as in his recent case against American Apparel, the California clothing company that, as the New York Daily News recently explained, used Woody’s image on billboards without his permission. Now the famed director is suing for $10 million. As Woody Allen continues on with his efforts to protect his “brand,” have you thought about what you should be doing to protect your San Diego trademark? It’s important to create and register trademarks for products and servicemarks for services. Registration will set your business apart from the competition and protect your brand, something that’s especially important in today’s economy. In the eyes of current and potential customers and clients, your business’s name, logos, and slogans are critical to identifying your business’s services and products. All of these can potentially be registered as trademarks with the United States Patent and Trademark Office (USPTO); registration will give you many important rights that will help you better protect your business identity.
LocalTechWire.com’s recent article offers some good guidelines on creating protectable trademarks that will keep pace with your marketing goals. Whether you’re just starting your business or are looking to build your business further, trademarks can be a cost-effective way to advance your business image. Call San Diego Law Firm today at (619) 794-0243 to help you strengthen your trademarks by handling the registration process with the USPTO, and providing you with a step-by-step plan, tailored to your particular business, so you won’t overlook any of the ways you can protect the value of your trademarks and your business image.
