Archive for the ‘Trademarks’ CategoryTrademark Law: Protecting Your Business’ Brand in CaliforniaFriday, July 29th, 2011The Value of a Trademark Have you ever noticed a little ™ or ® symbol at the last part of a company’s logo? That tells you that the company is using a trademark to protect their brand. Because consumers often recognize and select products by brand, a trademarked brand can have significant value to the business that owns it. (more…)
Trademarks Matter – What Has Your California Business Done to Protect its Brand?Monday, July 13th, 2009Over the years, Woody Allen has protected the use of his image, such as in his recent case against American Apparel, the California clothing company that, as the New York Daily News recently explained, used Woody’s image on billboards without his permission. Now the famed director is suing for $10 million. As Woody Allen continues on with his efforts to protect his “brand,” have you thought about what you should be doing to protect your San Diego trademark? It’s important to create and register trademarks for products and servicemarks for services. Registration will set your business apart from the competition and protect your brand, something that’s especially important in today’s economy. (more…)
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