In seeking out opportunities to further your business goals and grow your profits, you may be considering a joint venture with another San Diego business, or with businesses in markets elsewhere in California or beyond.  A “joint venture” can be created when two or more persons or businesses join together for a single project or for a series of transactions.  This forms a short term business that operates separately from your already existing independent business.  In most ways, a joint venture is like a partnership, but the main difference is that a joint venture is meant to last for only a limited period of time to carry out a specific business project, while a partnership is usually meant to be an ongoing business.  Often, businesses or entrepreneurs decide to join together because their products or services complement each other.  Through a joint venture, you may want to combine products, unite manufacturing, create joint marketing or cross-endorsement plans, share technology or research and development efforts, expand product distribution, or combine resources and expertise in real estate development and investment.  Whatever the plan,  the objective is always to create a vehicle for greater mutual gain through the joint pursuit.  (more…)